Media Planning - ADPR 3120

Altoids Media Plan

TEAM PROJECT




The Assignment

Purpose
We were given a problem that Altoids was not reaching a younger audience due to an overall lack of advertising presence, which leads to the growing population of alternative breath fresheners.

Approach
Using the given budget, our team created campaigns targeted towards trendy and unique millennials. The plan was to advertise the bold message, "In Mint Tradition," to the target audience through digital, TV, magazines, and outdoor advertising. This campaign is aimed to to increase both overall sales and brand awareness.

Graphic Communications - ADPR 3520

Project I

ADOBE ILLUSTRATOR // INFOGRAPHIC




The Assignment

Purpose
The purpose of this assignment is to understand the nature of designing with vector graphics and to understand the importance of designing with intent. We were assigned to design an infographic about ourselves.

Idea
I designed an infographic that radients positivity and brightness. Each icon represents the places and activities that make me happy and how I try to spread my positivity.

Content Requirements:

  • Title
  • Subtitle
  • 5 icons and descriptions

Project II

ADOBE PHOTOSHOP // ANIMATED GIF




The Assignment

Purpose
The purpose of this assignment is to understand the nature of designing digital and social graphics, to consider the differences between static and dynamic content, and to understand production methods associated with a digital environment. We needed to create an animated gif that promotes diversity awareness in the classroom, campus, and community.

Idea
I designed an animated gif that speaks out against judgement based on the color of skin. The main message is to focus on kindness and not color.


Project III

ADOBE INDESIGN // BOOK COVER




The Assignment

Purpose
The purpose of this assignment is to utilize our knowledge in Adobe Photoshop, Illustrator, and InDesign and redesign a book cover of our choice.

Idea
Since this is a self-motivating book, I wanted to incorporate the lightbulbs to represent the importance of speaking out about your ideas and growing one's mind. I really liked the color combination, and the aerial gradient in the center highlights the bulbs well.